Thursday, February 12, 2009

SEO AND PPC

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After i saw the PPC vs SEO post at Shoemoney, i think it is quite useful. I will embed the video here.

Some of the highlights:

SEO and PPC both should co-exists in marketing campaign instead of Either-Or.

SEO

* Is your SEO bad? Good seo increase traffic and visibility.
* How competitive is your industry sector? Need to know how many sites are competing for the keywords.
* How many sites have similar or identical content?
* What are you doing to stay ahead of your competition?

PPC

* Work to improve quality score as it will lower your ppc cost
* With PPC to provide immediate traffic, it is good for troubleshoot. Use the data to tune your organic seo.
* Paid search is easier to predict.
* You are in control with PPC.

Blogs should try SEO.
e-Commerce / product sales should try PPC.

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