Today in the internet marketing seo and ppc are playing very important role for internet based business. For capturing the market over the internet only there are two tools and strategy to control the online business. First is seo stands for search engine optimization of the web page or website.
To organically developing the websites ranking and PR will be needed to use many services at different levels viz; directory submission, article submission, link building, meta tags, meta description, well designed websites, social book marking, commenting, forums these techniques are off page optimization of seo and its second part is on page viz; meta keywords the layout of the website, eye and in the html.
The above mention techniques will work altogether to increase the website ranking and PR in the major search engine like tier I search engines google, yahoo, live search.
Ppc means pay per click it’s paid campaign for new and existing websites. It brings instantly traffic to the websites whatever the traffic and visitors are coming to the site are supposed click. In the ppc campaign
Keywords are very important for this campaign like exact keywords phrases, broad keywords phrases, negative keywords phrases related to the specific industries or general fields.
In the ppc campaign keywords selection is back bone of the whole campaign but one demerit is in this marketing tools is very costly that’s why every website owner will have to handle his campaign ROI.
In the seo process results take a little more time rather than ppc campaign but it is really the permanent solution of your online website. In actual the ranking and the PR of the websites depends on the its relevancy and theme based keywords selection because major search engines give priority first then consider how much work has been done the site.
Commenting, forums, blogs are very effective in increasing number of traffic and visitors to the sites in the natural way for the site. To be run the comment campaign and try to in the top ten or top five of the top commentators, similarly in the forums and subject related blogs. If the sites ctr and conversion rate are not increasing then revise your keywords and incoming links relevancy.
The ppc campaign is the best promotional tool for the newly launched site and for capturing quick market through the google, yahoo and msn search engines. The google ppc programs are adwords, adsense are very result giving and similarly yahoo, msn
Through ppc programs every types of geo-targeted traffic can be captured through the program, seasonal traffic festive traffic and specific country. For achieving targeted will need a professional organization to make the conversion, lead and sale for your web sites. Ppc are the best in many ways rather than seo in the short spam of time.
In the site promotional strategy deep- experienced and professional organization through can be achieve and kept eye on the traffic behaviors over the subject site but in the optimizing the site should avoided the black hat seo process and techniques because the search engine can penalize the site of violating the search engine alogrithms.
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