After i saw the PPC vs SEO post at Shoemoney, i think it is quite useful. I will embed the video here.
Some of the highlights:
SEO and PPC both should co-exists in marketing campaign instead of Either-Or.
SEO
* Is your SEO bad? Good seo increase traffic and visibility.
* How competitive is your industry sector? Need to know how many sites are competing for the keywords.
* How many sites have similar or identical content?
* What are you doing to stay ahead of your competition?
PPC
* Work to improve quality score as it will lower your ppc cost
* With PPC to provide immediate traffic, it is good for troubleshoot. Use the data to tune your organic seo.
* Paid search is easier to predict.
* You are in control with PPC.
Blogs should try SEO.
e-Commerce / product sales should try PPC.
Thursday, February 12, 2009
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Well, People who are doing in PPC advertising to have the opportunity to get links is reflected in some of the most popular websites in the world.